McCall
Design Portal
San
Francisco-based McCall
Design Group’s bread and butter work is high end retail
and hotel interiors for national chains. They needed a Web-based
tool for communicating with clients and consultants spread across
the country. After trying several of the subscription-based extranet
solutions, which they found slow and feature-bloated, they turned
to an open-sourcemanagement portal software package called Zope,
which runs on multiple operating systems, including, Windows,
Mac OS X, and Linux. Senior vice president John Chan, AIA, “couldn’t
believe how powerful it could be—and it’s free.” He
customized the basic Zope package to McCall’s requirements,
creating a design portal that centralizes all project communication.
An issue tracker feature lists all items under discussion between
the design team and client. Double-clicking an item opens the
entire thread of communication on the issue—email, fax,
and telephone—all in one place. Design team members are
able to exchange and markup sketches, photographs and drawing
sheets. A database within the system serves as a document repository
and archives the project history.
The system even allows Autodesk i-drop objects
to be dragged and dropped from project folders into CAD drawings.
Chan
says you have to be “a little bit geeky” to develop
such a system in-house, but once completed,the system runs at
no cost and shares the same server (and some of its content)
with the firm’s public Web site. Most important, the portal
preserves the firm’s own image and brand with its distinctive
aesthetic. Compared to commercial third party solutions, Chan
says their homegrown system “allows us to control our own
destiny.”
McCall
Design Portal
Web-based
visual preference surveys
James
Constantine, an urban planner and principal with Looney
Ricks Kiss of Princeton, NJ, uses Web sites to conduct visual
preference surveys for communities as diverse as Las Vegas and
Denton, Texas. Building on the pioneering work of Anton
Nelessen, who devised a system for citizens to choose between
paired images of urban scenes, these surveys allow community
residents to indicate preferences for streetscape and public
open space design and even architectural style. In an intriguing
synergy between the firm’s planning and architecture practices,
LRK leveraged the same technology to assist its housing developer
clients to identify style and feature preferences of potential
home buyers even before preliminary design began. Such online “focus
groups” have provided valuable insight into location-specific
market demands. Constantine said “We’re able to find
out what kind of Green features people are willing to pay for,
for example, and what kind of tradeoffs they’re willing
to make.”
Large-scale
public consultation
In
this era of discretionary land use planning, uncertainty about
public reaction to development proposals is a major element of
risk for developers, who invest a great deal of time and money
without knowing whether their proposals will be approved. The
Web has been an effective vehicle for increasing the transparency
and efficacy of public consultation, while bringing in citizens
who don’t have the time or inclination to attend meetings
in person. A truly interactive Web site can help build trust
among stakeholders, and offers developers a way to anticipate
and prepare for community objections early in the design process.
Kim
Kobza founded Neighborhood
America an onnline tool to help communities and real estate
developers manage land use and public planning projects. His
Web-based system integrates the internal communications of the
project team with the public process of stakeholder consultation.
As a veteran land use attorney and participant in many a heated
late night public hearing, Kobza saw a sometimes chaotic planning
process that left developers, neighborhood activists and planning
agencies equally frustrated. Kobza said “I knew there had
to be a better way to manage communication at a public level.”
Neighborhood
America provides the Web infrastructure for Imagine
NY, an advocacy effort of the Municipal Art Society to engage
the public in sharing ideas and visions for rebuilding lower
Manhattan. The Web site records the history of this remarkable
process and became an online gallery for the comments and sketch
ideas of thousands of participants. When workshops for public
comment on the nine proposed designs were held in January 2003,
about 300 people attended the live sessions at St. John's University,
but more than 6,000 others contributed ideas and sketches to
the Web site. Comments and graphics are fed to a relational database
which can be sorted by theme and viewed online.
 |
ImagineNY:
the Web site allows people to share their ideas for lower Manhattan with
text and graphics
www.imagineny.org |
Information
is Power
The
Web’s ability to offer public access to sophisticated planning
tools such as geographic information systems (GIS) and virtual
reality techniques offers a tantalizing vision of a more informed
and democratic urban visioning process. In England, the Slaithwaite
virtual decision making system, a project of the University
of Leeds School of Geography, gave residents of this West Yorkshire
village the chance to access and interact with a wide array of
social, physical and environmental information mapped to the
familiar geography of their neighborhood. Users can zoom and
pan colorful maps, ask questions about specific buildings, and
then leave comments for planners.
Like
CAD, GIS works with layers called “themes,” datasets
tagged with information about geographic components, such as
census tracts, seismic and flood zones, neighborhood association
boundaries, or property tax assessments. One of the most ambitious
online GIS projects is Neighborhood
Knowledge California, a project of UCLA’s Advanced
Policy Institute, funded by a grant from the US Department of
Commerce. Users can map an area by drawing its boundaries online
and can even upload their own data into NKCA's mapping system.
A Koreatown parents group, for example, uploaded data about the
location of child care facilities in that Los Angeles neighborhood
and saw where gaps needed to be filled. Community groups and
small businesses gain access to a wide array of public information
and the tools to use it, helping to bridge the “digital
divide.” UCLA professor and NKCA director Neal Richman
says, “I’m excited about using this technology to
share information, and therefore share power.”
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